Executive Development Programme in Marketing Strategy: Competitive Edge

Name: Executive Development Programme in Marketing Strategy: Competitive Edge
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The Executive Development Programme in Marketing Strategy: Competitive Edge is a certificate course designed to provide learners with advanced marketing skills and strategies. This program emphasizes the importance of competitive intelligence, market research, and innovative marketing techniques to drive business growth.

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AboutThisCourse

With the ever-evolving marketing landscape, there's a high industry demand for professionals who can stay ahead of the curve and deliver exceptional results. Enrolling in this course equips learners with essential skills for career advancement, including data-driven decision-making, strategic thinking, and creative problem-solving. By gaining a deep understanding of marketing strategy and competitive edge, learners can add value to their organizations, increase brand visibility, and drive revenue. This program is an excellent opportunity for marketing professionals, business leaders, and entrepreneurs seeking to enhance their marketing knowledge and take their careers to the next level.

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CourseDetails

• Marketing Strategy Foundation: Understanding the basics of marketing strategy, its role in business success, and the key components of a marketing plan.

• Market Research and Analysis: The importance of market research, data collection and analysis methods, and how to use insights to inform marketing strategy.

• Competitive Analysis: Identifying and analyzing competitors, understanding market positioning, and developing strategies to gain a competitive edge.

• Customer Segmentation and Targeting: Defining customer segments, targeting strategies, and positioning to reach and engage the ideal customer.

• Branding and Positioning: Building and managing a strong brand, developing a unique value proposition, and establishing a clear brand position in the market.

• Product and Service Innovation: Creating and launching innovative products and services, understanding the product lifecycle, and managing product portfolios.

• Integrated Marketing Communications: Developing and executing an integrated marketing communications plan, including advertising, public relations, and social media.

• Marketing Metrics and Analytics: Measuring and analyzing marketing performance, setting key performance indicators (KPIs), and using data to optimize marketing strategy.

• Marketing Ethics and Social Responsibility: Understanding the ethical implications of marketing decisions, developing socially responsible marketing strategies, and building trust with customers.

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BasicUnderstandingSubject
ProficiencyEnglish
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BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN MARKETING STRATEGY: COMPETITIVE EDGE

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London School of International Business (LSIB)

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05 May 2025

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