Executive Development Programme in Ad Sales: Strategic Account Management
-- ViewingNowThe Executive Development Programme in Ad Sales: Strategic Account Management is a certificate course designed to empower professionals with advanced skills in advertising sales. This program highlights the importance of strategic account management and its impact on revenue growth and customer relationships.
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โข Strategic Account Planning: Understanding the customer's business objectives, identifying growth opportunities, and creating a comprehensive account plan.
โข Sales Research and Prospecting: Utilizing various research techniques to identify key decision-makers, understand their pain points, and develop effective sales strategies.
โข Relationship Building: Developing and maintaining strong relationships with key stakeholders to ensure customer satisfaction and loyalty.
โข Value Proposition Development: Creating a compelling value proposition that clearly communicates the benefits of your product or service to the customer.
โข Negotiation and Closing Techniques: Mastering the art of negotiation and closing deals to drive revenue growth.
โข Cross-Functional Collaboration: Working closely with internal teams (e.g. marketing, product, finance) to ensure alignment and provide a seamless customer experience.
โข Performance Metrics and Analytics: Measuring and analyzing sales performance to identify areas for improvement and optimize sales strategies.
โข Sales Technology and Tools: Utilizing the latest sales technology and tools to streamline processes and improve efficiency.
โข Change Management: Adapting to changes in the market, customer needs, and sales strategies to remain competitive and drive growth.
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