Executive Development Programme in Scaling Ad Performance
-- ViewingNowThe Executive Development Programme in Scaling Ad Performance is a certificate course designed to empower professionals in the digital advertising industry. This program focuses on enhancing learners' skills in creating and managing effective advertising campaigns, enabling organizations to maximize their return on ad spend.
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โข Unit 1: Introduction to Scaling Ad Performance
โข Unit 2: Understanding Ad Metrics and KPIs
โข Unit 3: Data-Driven Decision Making for Ad Campaigns
โข Unit 4: Advanced Targeting Strategies for Paid Advertising
โข Unit 5: Creative Optimization Techniques for Ads
โข Unit 6: Scaling Ad Budgets and Bid Strategies
โข Unit 7: Cross-Channel Advertising and Attribution
โข Unit 8: Leveraging AI and Machine Learning in Ad Performance
โข Unit 9: Measuring and Improving Return on Ad Spend (ROAS)
โข Unit 10: Best Practices for Ad Performance Reporting and Communication
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