Executive Development Programme in Scaling Ad Performance
-- ViewingNowThe Executive Development Programme in Scaling Ad Performance is a certificate course designed to empower professionals in the digital advertising industry. This program focuses on enhancing learners' skills in creating and managing effective advertising campaigns, enabling organizations to maximize their return on ad spend.
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⢠Unit 1: Introduction to Scaling Ad Performance
⢠Unit 2: Understanding Ad Metrics and KPIs
⢠Unit 3: Data-Driven Decision Making for Ad Campaigns
⢠Unit 4: Advanced Targeting Strategies for Paid Advertising
⢠Unit 5: Creative Optimization Techniques for Ads
⢠Unit 6: Scaling Ad Budgets and Bid Strategies
⢠Unit 7: Cross-Channel Advertising and Attribution
⢠Unit 8: Leveraging AI and Machine Learning in Ad Performance
⢠Unit 9: Measuring and Improving Return on Ad Spend (ROAS)
⢠Unit 10: Best Practices for Ad Performance Reporting and Communication
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