Executive Development Programme in Scaling Ad Performance

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The Executive Development Programme in Scaling Ad Performance is a certificate course designed to empower professionals in the digital advertising industry. This program focuses on enhancing learners' skills in creating and managing effective advertising campaigns, enabling organizations to maximize their return on ad spend.

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AboutThisCourse

In today's digital-first world, there is an increasing demand for experts who can strategically plan and execute high-performing ad campaigns. This course addresses that need by equipping learners with essential skills in data analysis, audience targeting, cross-channel marketing, and attribution modeling. By completing this program, learners will be able to demonstrate their expertise in scaling ad performance and contribute significantly to their organization's growth. This course not only enhances learners' knowledge and skills but also provides a competitive edge in the job market, leading to career advancement opportunities in digital advertising, marketing, and related fields.

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CourseDetails

• Unit 1: Introduction to Scaling Ad Performance
• Unit 2: Understanding Ad Metrics and KPIs
• Unit 3: Data-Driven Decision Making for Ad Campaigns
• Unit 4: Advanced Targeting Strategies for Paid Advertising
• Unit 5: Creative Optimization Techniques for Ads
• Unit 6: Scaling Ad Budgets and Bid Strategies
• Unit 7: Cross-Channel Advertising and Attribution
• Unit 8: Leveraging AI and Machine Learning in Ad Performance
• Unit 9: Measuring and Improving Return on Ad Spend (ROAS)
• Unit 10: Best Practices for Ad Performance Reporting and Communication

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
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CourseFee

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
  • OpenEnrollmentStartAnytime
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StandardMode GBP £90
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • FullCourseAccess
  • DigitalCertificate
  • CourseMaterials
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EXECUTIVE DEVELOPMENT PROGRAMME IN SCALING AD PERFORMANCE
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London School of International Business (LSIB)
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05 May 2025
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