Executive Development Programme in AI & the Customer Journey
-- ViewingNowThe Executive Development Programme in AI & the Customer Journey is a certificate course designed to bridge the gap between artificial intelligence (AI) and customer experience strategy. This programme is critical for professionals seeking to stay relevant in today's rapidly changing business landscape, where AI has become a key driver of growth and innovation.
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โข Introduction to AI & Customer Journey: Understanding the role of AI in transforming the customer journey, AI technologies, and their impact on business.
โข Data Analysis for AI: Data collection, preparation, and analysis for AI applications, data-driven decision-making, and predictive analytics.
โข AI in Customer Segmentation: Utilizing AI to enhance customer segmentation, understanding customer behavior, and improving targeting.
โข Personalization with AI: Implementing AI to deliver personalized customer experiences, recommendations, and communications.
โข AI in Marketing Automation: Streamlining marketing efforts using AI-powered automation tools, chatbots, and virtual assistants.
โข AI for Customer Support: Leveraging AI in customer support, including automated responses, ticket prioritization, and sentiment analysis.
โข AI in Sales: Utilizing AI to optimize sales processes, lead generation, and forecasting.
โข AI Ethics & Regulations: Exploring ethical considerations, regulations, and best practices in AI applications for customer journey.
โข AI Strategy Development: Designing an AI strategy for customer journey transformation, measuring success, and scaling AI initiatives.
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