Executive Development Programme in SMS: A Strategic Approach
-- ViewingNowThe Executive Development Programme in SMS: A Strategic Approach is a certificate course designed to empower professionals with the strategic mindset and skillset required to excel in today's rapidly evolving business landscape. This program emphasizes the importance of Sales and Marketing (SMS) as a critical driver of organizational growth and success.
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โข Strategic Management in SMS
โข Understanding the External Environment of SMS
โข Internal Analysis and SWOT of SMS
โข Formulating SMS Strategy: Mission, Vision, Objectives
โข Implementing SMS Strategy: Organizing, Staffing, Leading
โข Controlling and Evaluating SMS Strategy: Measurement, Control
โข Strategic Change and Innovation in SMS
โข Corporate Social Responsibility and Ethics in SMS
โข International Business and Global Strategy in SMS
โข Capstone Project: Developing a Strategic Plan for SMS
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