Executive Development Programme in SMS: A Strategic Approach

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The Executive Development Programme in SMS: A Strategic Approach is a certificate course designed to empower professionals with the strategic mindset and skillset required to excel in today's rapidly evolving business landscape. This program emphasizes the importance of Sales and Marketing (SMS) as a critical driver of organizational growth and success.

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In an era where digital transformation has revolutionized the way businesses operate, there is a growing demand for professionals who can navigate the intricacies of modern SMS strategies. This course equips learners with essential skills in areas such as customer relationship management, data-driven decision making, and omnichannel marketing, preparing them for senior SMS roles and leadership positions. By providing a comprehensive overview of the latest SMS trends and best practices, this program empowers learners to drive business growth, foster customer loyalty, and build strong, lasting relationships with key stakeholders. With a focus on practical application and real-world relevance, this course is an essential investment in your professional development and career advancement.

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โ€ข Strategic Management in SMS
โ€ข Understanding the External Environment of SMS
โ€ข Internal Analysis and SWOT of SMS
โ€ข Formulating SMS Strategy: Mission, Vision, Objectives
โ€ข Implementing SMS Strategy: Organizing, Staffing, Leading
โ€ข Controlling and Evaluating SMS Strategy: Measurement, Control
โ€ข Strategic Change and Innovation in SMS
โ€ข Corporate Social Responsibility and Ethics in SMS
โ€ข International Business and Global Strategy in SMS
โ€ข Capstone Project: Developing a Strategic Plan for SMS

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็คบไพ‹่ฏไนฆ่ƒŒๆ™ฏ
EXECUTIVE DEVELOPMENT PROGRAMME IN SMS: A STRATEGIC APPROACH
ๆŽˆไบˆ็ป™
ๅญฆไน ่€…ๅง“ๅ
ๅทฒๅฎŒๆˆ่ฏพ็จ‹็š„ไบบ
London School of International Business (LSIB)
ๆŽˆไบˆๆ—ฅๆœŸ
05 May 2025
ๅŒบๅ—้“พID๏ผš s-1-a-2-m-3-p-4-l-5-e
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