Executive Development Programme in SMS: A Strategic Approach
-- ViewingNowThe Executive Development Programme in SMS: A Strategic Approach is a certificate course designed to empower professionals with the strategic mindset and skillset required to excel in today's rapidly evolving business landscape. This program emphasizes the importance of Sales and Marketing (SMS) as a critical driver of organizational growth and success.
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⢠Strategic Management in SMS
⢠Understanding the External Environment of SMS
⢠Internal Analysis and SWOT of SMS
⢠Formulating SMS Strategy: Mission, Vision, Objectives
⢠Implementing SMS Strategy: Organizing, Staffing, Leading
⢠Controlling and Evaluating SMS Strategy: Measurement, Control
⢠Strategic Change and Innovation in SMS
⢠Corporate Social Responsibility and Ethics in SMS
⢠International Business and Global Strategy in SMS
⢠Capstone Project: Developing a Strategic Plan for SMS
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