Professional Certificate in Digital Marketing Measurement & ROI
-- ViewingNowThe Professional Certificate in Digital Marketing Measurement & ROI is a crucial course designed to equip learners with the skills to measure and optimize the return on investment (ROI) of digital marketing campaigns. This program highlights the importance of data-driven decision making in digital marketing, an in-demand skill set across industries.
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โข Digital Marketing Metrics
โข Understanding Key Performance Indicators (KPIs)
โข Web Analytics Fundamentals
โข Tracking Campaigns with UTM Parameters
โข Introduction to Google Analytics
โข Setting up Google Tag Manager
โข Conversion Tracking and Goal Setting
โข Multi-Channel Attribution Models
โข Analyzing and Reporting Digital Marketing ROI
โข Data-Driven Decision Making in Digital Marketing
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