Professional Certificate in Digital Marketing Measurement & ROI

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The Professional Certificate in Digital Marketing Measurement & ROI is a crucial course designed to equip learners with the skills to measure and optimize the return on investment (ROI) of digital marketing campaigns. This program highlights the importance of data-driven decision making in digital marketing, an in-demand skill set across industries.

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AboutThisCourse

Throughout the course, learners will gain hands-on experience in essential tools such as Google Analytics, Tag Manager, and Data Studio. They will also master key performance indicators (KPIs) and metrics, enabling them to evaluate the success of digital marketing initiatives and communicate findings effectively to stakeholders. By earning this certificate, learners will enhance their credibility, differentiate themselves in the job market, and accelerate their career advancement in digital marketing, analytics, and related fields.

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CourseDetails

• Digital Marketing Metrics
• Understanding Key Performance Indicators (KPIs)
• Web Analytics Fundamentals
• Tracking Campaigns with UTM Parameters
• Introduction to Google Analytics
• Setting up Google Tag Manager
• Conversion Tracking and Goal Setting
• Multi-Channel Attribution Models
• Analyzing and Reporting Digital Marketing ROI
• Data-Driven Decision Making in Digital Marketing

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
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CourseFee

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
  • OpenEnrollmentStartAnytime
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StandardMode GBP £90
CompleteInTwoMonths
FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • FullCourseAccess
  • DigitalCertificate
  • CourseMaterials
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PROFESSIONAL CERTIFICATE IN DIGITAL MARKETING MEASUREMENT & ROI
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London School of International Business (LSIB)
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05 May 2025
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