Professional Certificate in Digital Marketing Measurement & ROI

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The Professional Certificate in Digital Marketing Measurement & ROI is a crucial course designed to equip learners with the skills to measure and optimize the return on investment (ROI) of digital marketing campaigns. This program highlights the importance of data-driven decision making in digital marketing, an in-demand skill set across industries.

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Throughout the course, learners will gain hands-on experience in essential tools such as Google Analytics, Tag Manager, and Data Studio. They will also master key performance indicators (KPIs) and metrics, enabling them to evaluate the success of digital marketing initiatives and communicate findings effectively to stakeholders. By earning this certificate, learners will enhance their credibility, differentiate themselves in the job market, and accelerate their career advancement in digital marketing, analytics, and related fields.

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่ฏพ็จ‹่ฏฆๆƒ…

โ€ข Digital Marketing Metrics
โ€ข Understanding Key Performance Indicators (KPIs)
โ€ข Web Analytics Fundamentals
โ€ข Tracking Campaigns with UTM Parameters
โ€ข Introduction to Google Analytics
โ€ข Setting up Google Tag Manager
โ€ข Conversion Tracking and Goal Setting
โ€ข Multi-Channel Attribution Models
โ€ข Analyzing and Reporting Digital Marketing ROI
โ€ข Data-Driven Decision Making in Digital Marketing

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ๆˆๅŠŸๅฎŒๆˆ่ฏพ็จ‹ๅŽ๏ผŒๆ‚จๅฐ†่Žทๅพ—็ป“ไธš่ฏไนฆใ€‚

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่Žทๅพ—่Œไธš่ฏไนฆ

็คบไพ‹่ฏไนฆ่ƒŒๆ™ฏ
PROFESSIONAL CERTIFICATE IN DIGITAL MARKETING MEASUREMENT & ROI
ๆŽˆไบˆ็ป™
ๅญฆไน ่€…ๅง“ๅ
ๅทฒๅฎŒๆˆ่ฏพ็จ‹็š„ไบบ
London School of International Business (LSIB)
ๆŽˆไบˆๆ—ฅๆœŸ
05 May 2025
ๅŒบๅ—้“พID๏ผš s-1-a-2-m-3-p-4-l-5-e
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