Global Certificate in Marketing Analytics for International Business
-- ViewingNowThe Global Certificate in Marketing Analytics for International Business is a comprehensive course designed to equip learners with essential skills in marketing analytics, global marketing, and business intelligence. This course is crucial in today's data-driven world, where businesses rely heavily on data-based decision-making.
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โข Introduction to Marketing Analytics: Understanding the role of data-driven decision making, key concepts, and tools in marketing analytics.
โข Data Collection and Management: Techniques for collecting, cleaning, and organizing marketing data from various sources.
โข Market Research Methods: Quantitative and qualitative research methods, surveys, focus groups, and experimental designs for international business.
โข Customer Analytics: Customer segmentation, targeting, positioning, and lifetime value analysis.
โข Competitive Analysis: Analyzing competitive intelligence, market share, and competitive positioning in international markets.
โข Marketing Mix Modeling: Modeling the impact of marketing levers on sales and customer behavior in international markets.
โข Predictive Analytics: Using machine learning algorithms and statistical techniques for predicting customer behavior and marketing outcomes.
โข Digital Marketing Analytics: Analyzing website traffic, social media engagement, email marketing, and mobile app data.
โข Marketing Attribution and Optimization: Allocating credit to marketing channels, campaigns, and tactics, and optimizing marketing spend for international business.
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