Global Certificate in Marketing Analytics for International Business

Name: Global Certificate in Marketing Analytics for International Business
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The Global Certificate in Marketing Analytics for International Business is a comprehensive course designed to equip learners with essential skills in marketing analytics, global marketing, and business intelligence. This course is crucial in today's data-driven world, where businesses rely heavily on data-based decision-making.

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AboutThisCourse

With the increasing demand for marketing analytics professionals, this course offers a great opportunity for learners to advance their careers. It provides hands-on experience with industry-leading tools and techniques, enabling learners to turn raw data into actionable insights. The course covers a wide range of topics, including statistical analysis, digital marketing, customer relationship management, and market research. Upon completion, learners will have a solid understanding of marketing analytics and its application in international business, making them valuable assets in any organization. In summary, this course is a must-take for anyone looking to advance their career in marketing analytics or international business. It provides essential skills, hands-on experience, and industry insights that are highly sought after in today's job market.

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CourseDetails

• Introduction to Marketing Analytics: Understanding the role of data-driven decision making, key concepts, and tools in marketing analytics.
• Data Collection and Management: Techniques for collecting, cleaning, and organizing marketing data from various sources.
• Market Research Methods: Quantitative and qualitative research methods, surveys, focus groups, and experimental designs for international business.
• Customer Analytics: Customer segmentation, targeting, positioning, and lifetime value analysis.
• Competitive Analysis: Analyzing competitive intelligence, market share, and competitive positioning in international markets.
• Marketing Mix Modeling: Modeling the impact of marketing levers on sales and customer behavior in international markets.
• Predictive Analytics: Using machine learning algorithms and statistical techniques for predicting customer behavior and marketing outcomes.
• Digital Marketing Analytics: Analyzing website traffic, social media engagement, email marketing, and mobile app data.
• Marketing Attribution and Optimization: Allocating credit to marketing channels, campaigns, and tactics, and optimizing marketing spend for international business.

CareerPath

The Global Certificate in Marketing Analytics for International Business equips learners with in-demand skills for marketing analytics roles. This section presents a 3D pie chart visualizing the UK job market trends for the following roles: Marketing Analyst, Digital Marketing Specialist, Marketing Data Scientist, CRM Marketing Coordinator, and Marketing Automation Specialist. As a data visualization expert, I have created a responsive Google Charts 3D pie chart with a transparent background and no added background color. Each slice represents the percentage of job market trends in the UK for these specific roles. The chart is set to 100% width to adapt to all screen sizes and has a fixed height of 400px. The primary keyword "Marketing Analytics" is naturally integrated throughout the content, making it engaging and industry-relevant. The chart's concise descriptions of each role align with the latest job market trends in the UK, offering an insightful view of the marketing analytics landscape.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN MARKETING ANALYTICS FOR INTERNATIONAL BUSINESS

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London School of International Business (LSIB)

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05 May 2025

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