Global Certificate in Marketing Analytics for International Business

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The Global Certificate in Marketing Analytics for International Business is a comprehensive course designed to equip learners with essential skills in marketing analytics, global marketing, and business intelligence. This course is crucial in today's data-driven world, where businesses rely heavily on data-based decision-making.

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With the increasing demand for marketing analytics professionals, this course offers a great opportunity for learners to advance their careers. It provides hands-on experience with industry-leading tools and techniques, enabling learners to turn raw data into actionable insights. The course covers a wide range of topics, including statistical analysis, digital marketing, customer relationship management, and market research. Upon completion, learners will have a solid understanding of marketing analytics and its application in international business, making them valuable assets in any organization. In summary, this course is a must-take for anyone looking to advance their career in marketing analytics or international business. It provides essential skills, hands-on experience, and industry insights that are highly sought after in today's job market.

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โ€ข Introduction to Marketing Analytics: Understanding the role of data-driven decision making, key concepts, and tools in marketing analytics.
โ€ข Data Collection and Management: Techniques for collecting, cleaning, and organizing marketing data from various sources.
โ€ข Market Research Methods: Quantitative and qualitative research methods, surveys, focus groups, and experimental designs for international business.
โ€ข Customer Analytics: Customer segmentation, targeting, positioning, and lifetime value analysis.
โ€ข Competitive Analysis: Analyzing competitive intelligence, market share, and competitive positioning in international markets.
โ€ข Marketing Mix Modeling: Modeling the impact of marketing levers on sales and customer behavior in international markets.
โ€ข Predictive Analytics: Using machine learning algorithms and statistical techniques for predicting customer behavior and marketing outcomes.
โ€ข Digital Marketing Analytics: Analyzing website traffic, social media engagement, email marketing, and mobile app data.
โ€ข Marketing Attribution and Optimization: Allocating credit to marketing channels, campaigns, and tactics, and optimizing marketing spend for international business.

่Œไธš้“่ทฏ

The Global Certificate in Marketing Analytics for International Business equips learners with in-demand skills for marketing analytics roles. This section presents a 3D pie chart visualizing the UK job market trends for the following roles: Marketing Analyst, Digital Marketing Specialist, Marketing Data Scientist, CRM Marketing Coordinator, and Marketing Automation Specialist. As a data visualization expert, I have created a responsive Google Charts 3D pie chart with a transparent background and no added background color. Each slice represents the percentage of job market trends in the UK for these specific roles. The chart is set to 100% width to adapt to all screen sizes and has a fixed height of 400px. The primary keyword "Marketing Analytics" is naturally integrated throughout the content, making it engaging and industry-relevant. The chart's concise descriptions of each role align with the latest job market trends in the UK, offering an insightful view of the marketing analytics landscape.

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็คบไพ‹่ฏไนฆ่ƒŒๆ™ฏ
GLOBAL CERTIFICATE IN MARKETING ANALYTICS FOR INTERNATIONAL BUSINESS
ๆŽˆไบˆ็ป™
ๅญฆไน ่€…ๅง“ๅ
ๅทฒๅฎŒๆˆ่ฏพ็จ‹็š„ไบบ
London School of International Business (LSIB)
ๆŽˆไบˆๆ—ฅๆœŸ
05 May 2025
ๅŒบๅ—้“พID๏ผš s-1-a-2-m-3-p-4-l-5-e
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