Certificate in Ad Spend Platforms & Tools
-- ViewingNowThe Certificate in Ad Spend Platforms & Tools is a comprehensive course designed to empower learners with the essential skills needed to thrive in the dynamic digital advertising industry. This course focuses on the importance of ad spend platforms and tools, which are critical for effective campaign management, optimization, and measurement.
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⢠Ad Spend Platforms
⢠Introduction to Ad Spend Tools
⢠Key Concepts in Ad Spend Management
⢠Popular Ad Spend Platforms (e.g. Google Ads, Facebook Ads)
⢠Setting Up Ad Spend Campaigns
⢠Ad Spend Optimization Techniques
⢠Measuring Ad Spend Performance
⢠Advanced Ad Spend Strategies (e.g. Retargeting, Programmatic Advertising)
⢠Case Studies in Ad Spend Management
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