Certificate in Ad Spend Platforms & Tools

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The Certificate in Ad Spend Platforms & Tools is a comprehensive course designed to empower learners with the essential skills needed to thrive in the dynamic digital advertising industry. This course focuses on the importance of ad spend platforms and tools, which are critical for effective campaign management, optimization, and measurement.

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In today's digital-first world, the demand for professionals with expertise in ad spend platforms and tools is at an all-time high. By completing this course, learners will be well-equipped to meet this demand and advance their careers in various roles such as digital marketing specialist, campaign manager, and advertising analyst. Through hands-on training and real-world examples, this course covers key topics including programmatic advertising, demand-side platforms (DSPs), ad exchanges, data management platforms (DMPs), and attribution modeling. Learners will gain practical experience in using popular ad spend platforms like Google Marketing Platform, The Trade Desk, and Adobe Advertising Cloud, providing them with a competitive edge in the job market.

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โ€ข Ad Spend Platforms
โ€ข Introduction to Ad Spend Tools
โ€ข Key Concepts in Ad Spend Management
โ€ข Popular Ad Spend Platforms (e.g. Google Ads, Facebook Ads)
โ€ข Setting Up Ad Spend Campaigns
โ€ข Ad Spend Optimization Techniques
โ€ข Measuring Ad Spend Performance
โ€ข Advanced Ad Spend Strategies (e.g. Retargeting, Programmatic Advertising)
โ€ข Case Studies in Ad Spend Management

่Œไธš้“่ทฏ

The **Certificate in Ad Spend Platforms & Tools** is a valuable credential for professionals in the ever-evolving digital marketing landscape. This section highlights the growing demand for roles such as Digital Marketing Specialist, PPC Executive, and Ad Operations Manager in the UK market. As a Digital Marketing Specialist, you can expect a salary range between ยฃ25,000 and ยฃ35,000, depending on the organisation and your experience level. The role requires a wide range of skills, including ad spend platform proficiency, data analysis, and content creation. PPC Executives focus on managing and optimising pay-per-click advertising campaigns. This role typically earns a salary between ยฃ22,000 and ยฃ30,000 and requires in-depth knowledge of various ad platforms, data-driven decision-making, and strong analytical abilities. Lastly, Ad Operations Managers oversee the technical aspects of advertising campaigns, ensuring seamless implementation and monitoring. This senior role boasts a salary range of ยฃ30,000 to ยฃ45,000 and calls for advanced technical skills and strategic planning capabilities. Our Certificate in Ad Spend Platforms & Tools prepares you for these roles by teaching you the latest tools, techniques, and best practices in ad spend management, enabling you to make a lasting impact in digital marketing.

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CERTIFICATE IN AD SPEND PLATFORMS & TOOLS
ๆŽˆไบˆ็ป™
ๅญฆไน ่€…ๅง“ๅ
ๅทฒๅฎŒๆˆ่ฏพ็จ‹็š„ไบบ
London School of International Business (LSIB)
ๆŽˆไบˆๆ—ฅๆœŸ
05 May 2025
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