Certificate in Ad Spend Platforms & Tools

Name: Certificate in Ad Spend Platforms & Tools
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The Certificate in Ad Spend Platforms & Tools is a comprehensive course designed to empower learners with the essential skills needed to thrive in the dynamic digital advertising industry. This course focuses on the importance of ad spend platforms and tools, which are critical for effective campaign management, optimization, and measurement.

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AboutThisCourse

In today's digital-first world, the demand for professionals with expertise in ad spend platforms and tools is at an all-time high. By completing this course, learners will be well-equipped to meet this demand and advance their careers in various roles such as digital marketing specialist, campaign manager, and advertising analyst. Through hands-on training and real-world examples, this course covers key topics including programmatic advertising, demand-side platforms (DSPs), ad exchanges, data management platforms (DMPs), and attribution modeling. Learners will gain practical experience in using popular ad spend platforms like Google Marketing Platform, The Trade Desk, and Adobe Advertising Cloud, providing them with a competitive edge in the job market.

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CourseDetails

• Ad Spend Platforms
• Introduction to Ad Spend Tools
• Key Concepts in Ad Spend Management
• Popular Ad Spend Platforms (e.g. Google Ads, Facebook Ads)
• Setting Up Ad Spend Campaigns
• Ad Spend Optimization Techniques
• Measuring Ad Spend Performance
• Advanced Ad Spend Strategies (e.g. Retargeting, Programmatic Advertising)
• Case Studies in Ad Spend Management

CareerPath

The **Certificate in Ad Spend Platforms & Tools** is a valuable credential for professionals in the ever-evolving digital marketing landscape. This section highlights the growing demand for roles such as Digital Marketing Specialist, PPC Executive, and Ad Operations Manager in the UK market. As a Digital Marketing Specialist, you can expect a salary range between £25,000 and £35,000, depending on the organisation and your experience level. The role requires a wide range of skills, including ad spend platform proficiency, data analysis, and content creation. PPC Executives focus on managing and optimising pay-per-click advertising campaigns. This role typically earns a salary between £22,000 and £30,000 and requires in-depth knowledge of various ad platforms, data-driven decision-making, and strong analytical abilities. Lastly, Ad Operations Managers oversee the technical aspects of advertising campaigns, ensuring seamless implementation and monitoring. This senior role boasts a salary range of £30,000 to £45,000 and calls for advanced technical skills and strategic planning capabilities. Our Certificate in Ad Spend Platforms & Tools prepares you for these roles by teaching you the latest tools, techniques, and best practices in ad spend management, enabling you to make a lasting impact in digital marketing.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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CERTIFICATE IN AD SPEND PLATFORMS & TOOLS

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London School of International Business (LSIB)

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05 May 2025

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