Executive Development Programme in Customer-Centric Data Analysis
-- ViewingNowThe Executive Development Programme in Customer-Centric Data Analysis is a certificate course designed to empower professionals with the essential skills to drive data-driven decision-making in their organizations. This programme emphasizes the importance of customer-centricity in data analysis, ensuring that learners can leverage data to better understand and serve their customers' needs.
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⢠Introduction to Customer-Centric Data Analysis: Understanding the basics, importance, and benefits of customer-centric data analysis in business decision-making.
⢠Data Collection Methods: Exploring various data collection techniques, including surveys, interviews, focus groups, web analytics, and social media monitoring.
⢠Data Cleaning, Validation & Preparation: Learning how to preprocess, clean, and validate data to ensure accuracy and reliability in analysis.
⢠Customer Segmentation & Profiling: Dividing customers into segments based on shared characteristics, preferences, and behaviors, and creating detailed customer profiles.
⢠Customer Lifetime Value (CLV) Analysis: Understanding the concept, calculation, and application of CLV in customer-centric strategies.
⢠Customer Experience Metrics & Analysis: Measuring and analyzing customer satisfaction, loyalty, and advocacy using metrics like NPS, CSAT, and CES.
⢠Predictive Analytics for Customer Behavior: Applying predictive analytics techniques to forecast customer behavior, preferences, and future value.
⢠A/B Testing & Experimentation: Designing, conducting, and interpreting A/B tests to optimize customer experiences and marketing initiatives.
⢠Data Visualization & Storytelling: Presenting data insights effectively using visualization tools and crafting compelling narratives to influence stakeholders.
⢠Data Privacy & Ethics in Customer Analysis: Ensuring compliance with data privacy regulations, ethical guidelines, and best practices in customer data analysis.
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