Global Certificate in Twitter: Crisis Communication

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The Global Certificate in Twitter: Crisis Communication is a specialized course designed to equip learners with the essential skills to manage crises through effective and timely communication on Twitter. In today's digital age, organizations face increasing pressure to respond promptly and appropriately to crises on social media.

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This course is critical for professionals seeking to advance their careers in public relations, marketing, communication, and related fields.The course covers best practices for using Twitter during a crisis, including developing a crisis communication plan, monitoring and responding to online conversations, and maintaining a positive brand reputation. Learners will also gain hands-on experience in creating and implementing Twitter crisis communication strategies. By completing this course, learners will be better prepared to help their organizations navigate crises and protect their brand reputation in the digital age.

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โ€ข Unit 1: Introduction to Twitter and Crisis Communication
โ€ข Unit 2: Setting Up and Optimizing a Twitter Account for Crisis Communication
โ€ข Unit 3: Developing a Twitter Crisis Communication Strategy
โ€ข Unit 4: Best Practices for Tweeting During a Crisis
โ€ข Unit 5: Monitoring and Measuring the Impact of Twitter Crisis Communication
โ€ข Unit 6: Twitter Crisis Communication Case Studies
โ€ข Unit 7: Legal and Ethical Considerations in Twitter Crisis Communication
โ€ข Unit 8: Building a Twitter Crisis Communication Team
โ€ข Unit 9: Twitter Crisis Communication Drills and Exercises
โ€ข Unit 10: Recovering from a Twitter Crisis

่Œไธš้“่ทฏ

Explore the dynamic world of Twitter crisis communication with our Global Certificate! This advanced program empowers professionals to manage critical situations and mitigate potential risks through strategic communication on social media platforms. Dive into various roles dominating the UK job market: 1. **Crisis Communication Manager** - 45%: Oversee strategic communication and orchestrate a unified response during crises using Twitter. 2. **Social Media Strategist** - 25%: Devise effective social media strategies, engaging with stakeholders and monitoring online conversations. 3. **Content Creator** - 15%: Develop captivating, tailored content to convey messages clearly and empathetically during crises. 4. **Data Analyst** - 10%: Analyze data and provide actionable insights to optimize communication strategies and measure performance. 5. **SEO Specialist** - 5%: Optimize content and improve online presence, enhancing discoverability and credibility during crises. Our Global Certificate in Twitter Crisis Communication focuses on up-to-date industry trends, equipping you with the necessary skills to lead impactful communication campaigns and advance your career in a rapidly evolving digital landscape.

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GLOBAL CERTIFICATE IN TWITTER: CRISIS COMMUNICATION
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ๅทฒๅฎŒๆˆ่ฏพ็จ‹็š„ไบบ
London School of International Business (LSIB)
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05 May 2025
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