Executive Development Programme in AdTech & Analytics

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The Executive Development Programme in AdTech & Analytics is a certificate course designed to provide professionals with essential skills in the rapidly evolving fields of AdTech and Analytics. With the ever-increasing importance of data-driven decision making and digital marketing, this programme is essential for career advancement in today's technology-driven business landscape.

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About this course

This course covers a wide range of topics, including programmatic advertising, marketing analytics, customer relationship management, and data visualization. Through hands-on training and real-world case studies, learners will gain practical experience in applying these concepts to drive business results. The programme is led by industry experts and provides a unique opportunity for learners to network and collaborate with other professionals in the field. By earning this certificate, learners will demonstrate a mastery of AdTech and Analytics concepts and set themselves apart as leaders in their organizations. In summary, the Executive Development Programme in AdTech & Analytics is a critical course for any professional looking to advance their career in the fields of digital marketing and data analysis. Through hands-on training and real-world case studies, learners will gain essential skills and knowledge in AdTech and Analytics, setting themselves apart as leaders in their organizations.

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Course Details

Introduction to AdTech & Analytics: Understanding the AdTech landscape, key players, and the role of data analytics in digital advertising.
Data Analysis for AdTech: Techniques for data analysis, including descriptive, diagnostic, predictive, and prescriptive analytics.
Programmatic Advertising: Overview of programmatic advertising, including real-time bidding, private marketplaces, and demand-side platforms.
Data Visualization for AdTech: Techniques for data visualization, including charting, graphing, and dashboard creation.
Marketing Attribution: Understanding marketing attribution models, including single-touch, multi-touch, and algorithmic attribution.
AdTech & Privacy Regulations: Overview of privacy regulations, including GDPR, CCPA, and PECR, and their impact on AdTech.
Ad Fraud & Viewability: Understanding ad fraud, viewability, and brand safety, and techniques for mitigating their impact.
Cross-Channel Measurement: Techniques for measuring and optimizing cross-channel campaigns, including multi-touch attribution and audience segmentation.
Machine Learning for AdTech: Overview of machine learning techniques, including regression, classification, and clustering, and their application in AdTech.

Career Path

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Sample Certificate Background
EXECUTIVE DEVELOPMENT PROGRAMME IN ADTECH & ANALYTICS
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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