Executive Development Programme in AdTech & Analytics

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The Executive Development Programme in AdTech & Analytics is a certificate course designed to provide professionals with essential skills in the rapidly evolving fields of AdTech and Analytics. With the ever-increasing importance of data-driven decision making and digital marketing, this programme is essential for career advancement in today's technology-driven business landscape.

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AboutThisCourse

This course covers a wide range of topics, including programmatic advertising, marketing analytics, customer relationship management, and data visualization. Through hands-on training and real-world case studies, learners will gain practical experience in applying these concepts to drive business results. The programme is led by industry experts and provides a unique opportunity for learners to network and collaborate with other professionals in the field. By earning this certificate, learners will demonstrate a mastery of AdTech and Analytics concepts and set themselves apart as leaders in their organizations. In summary, the Executive Development Programme in AdTech & Analytics is a critical course for any professional looking to advance their career in the fields of digital marketing and data analysis. Through hands-on training and real-world case studies, learners will gain essential skills and knowledge in AdTech and Analytics, setting themselves apart as leaders in their organizations.

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CourseDetails

• Introduction to AdTech & Analytics: Understanding the AdTech landscape, key players, and the role of data analytics in digital advertising.
• Data Analysis for AdTech: Techniques for data analysis, including descriptive, diagnostic, predictive, and prescriptive analytics.
• Programmatic Advertising: Overview of programmatic advertising, including real-time bidding, private marketplaces, and demand-side platforms.
• Data Visualization for AdTech: Techniques for data visualization, including charting, graphing, and dashboard creation.
• Marketing Attribution: Understanding marketing attribution models, including single-touch, multi-touch, and algorithmic attribution.
• AdTech & Privacy Regulations: Overview of privacy regulations, including GDPR, CCPA, and PECR, and their impact on AdTech.
• Ad Fraud & Viewability: Understanding ad fraud, viewability, and brand safety, and techniques for mitigating their impact.
• Cross-Channel Measurement: Techniques for measuring and optimizing cross-channel campaigns, including multi-touch attribution and audience segmentation.
• Machine Learning for AdTech: Overview of machine learning techniques, including regression, classification, and clustering, and their application in AdTech.

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
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CourseFee

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
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StandardMode GBP £90
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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EXECUTIVE DEVELOPMENT PROGRAMME IN ADTECH & ANALYTICS
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London School of International Business (LSIB)
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05 May 2025
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