Executive Development Programme in AdTech & Analytics

Name: Executive Development Programme in AdTech & Analytics
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The Executive Development Programme in AdTech & Analytics is a certificate course designed to provide professionals with essential skills in the rapidly evolving fields of AdTech and Analytics. With the ever-increasing importance of data-driven decision making and digital marketing, this programme is essential for career advancement in today's technology-driven business landscape.

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This course covers a wide range of topics, including programmatic advertising, marketing analytics, customer relationship management, and data visualization. Through hands-on training and real-world case studies, learners will gain practical experience in applying these concepts to drive business results. The programme is led by industry experts and provides a unique opportunity for learners to network and collaborate with other professionals in the field. By earning this certificate, learners will demonstrate a mastery of AdTech and Analytics concepts and set themselves apart as leaders in their organizations. In summary, the Executive Development Programme in AdTech & Analytics is a critical course for any professional looking to advance their career in the fields of digital marketing and data analysis. Through hands-on training and real-world case studies, learners will gain essential skills and knowledge in AdTech and Analytics, setting themselves apart as leaders in their organizations.

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Detalles del Curso

• Introduction to AdTech & Analytics: Understanding the AdTech landscape, key players, and the role of data analytics in digital advertising.
• Data Analysis for AdTech: Techniques for data analysis, including descriptive, diagnostic, predictive, and prescriptive analytics.
• Programmatic Advertising: Overview of programmatic advertising, including real-time bidding, private marketplaces, and demand-side platforms.
• Data Visualization for AdTech: Techniques for data visualization, including charting, graphing, and dashboard creation.
• Marketing Attribution: Understanding marketing attribution models, including single-touch, multi-touch, and algorithmic attribution.
• AdTech & Privacy Regulations: Overview of privacy regulations, including GDPR, CCPA, and PECR, and their impact on AdTech.
• Ad Fraud & Viewability: Understanding ad fraud, viewability, and brand safety, and techniques for mitigating their impact.
• Cross-Channel Measurement: Techniques for measuring and optimizing cross-channel campaigns, including multi-touch attribution and audience segmentation.
• Machine Learning for AdTech: Overview of machine learning techniques, including regression, classification, and clustering, and their application in AdTech.

Trayectoria Profesional

Requisitos de Entrada

Comprensión básica de la materia
Competencia en idioma inglés
Acceso a computadora e internet
Habilidades básicas de computadora
Dedicación para completar el curso

No se requieren calificaciones formales previas. El curso está diseñado para la accesibilidad.

Estado del Curso

Este curso proporciona conocimientos y habilidades prácticas para el desarrollo profesional. Es:

No acreditado por un organismo reconocido
No regulado por una institución autorizada
Complementario a las calificaciones formales

Recibirás un certificado de finalización al completar exitosamente el curso.

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EXECUTIVE DEVELOPMENT PROGRAMME IN ADTECH & ANALYTICS

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London School of International Business (LSIB)

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05 May 2025

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