Executive Development Programme in AdTech & Analytics
-- ViewingNowThe Executive Development Programme in AdTech & Analytics is a certificate course designed to provide professionals with essential skills in the rapidly evolving fields of AdTech and Analytics. With the ever-increasing importance of data-driven decision making and digital marketing, this programme is essential for career advancement in today's technology-driven business landscape.
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⢠Introduction to AdTech & Analytics: Understanding the AdTech landscape, key players, and the role of data analytics in digital advertising.
⢠Data Analysis for AdTech: Techniques for data analysis, including descriptive, diagnostic, predictive, and prescriptive analytics.
⢠Programmatic Advertising: Overview of programmatic advertising, including real-time bidding, private marketplaces, and demand-side platforms.
⢠Data Visualization for AdTech: Techniques for data visualization, including charting, graphing, and dashboard creation.
⢠Marketing Attribution: Understanding marketing attribution models, including single-touch, multi-touch, and algorithmic attribution.
⢠AdTech & Privacy Regulations: Overview of privacy regulations, including GDPR, CCPA, and PECR, and their impact on AdTech.
⢠Ad Fraud & Viewability: Understanding ad fraud, viewability, and brand safety, and techniques for mitigating their impact.
⢠Cross-Channel Measurement: Techniques for measuring and optimizing cross-channel campaigns, including multi-touch attribution and audience segmentation.
⢠Machine Learning for AdTech: Overview of machine learning techniques, including regression, classification, and clustering, and their application in AdTech.
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