Executive Development Programme in Music Business Foundations
-- viewing nowThe Executive Development Programme in Music Business Foundations is a certificate course designed to provide learners with a comprehensive understanding of the music industry’s business aspects. This program is essential for individuals seeking to advance their careers in music management, production, distribution, and marketing.
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Course Details
โข Music Business Foundations: An overview of the music industry, including its structure, key players, and major revenue streams. This unit will also cover the basics of music copyright and licensing.
โข Artist Management: Understanding the role of an artist manager, including career development, marketing, and financial management. This unit will also cover contract negotiations and the legal aspects of artist management.
โข Music Marketing and Promotion: Developing a marketing strategy for a music artist, including social media, advertising, and public relations. This unit will also cover the basics of music promotion, including radio promotion and touring.
โข Music Distribution and Monetization: Understanding the various distribution channels for music, including physical and digital distribution. This unit will also cover the monetization of music, including streaming, sync licensing, and merchandising.
โข Music Publishing and Royalties: Understanding the role of a music publisher and the various types of royalties generated by the exploitation of music. This unit will also cover the administration of music publishing and the collection of royalties.
โข Live Music Industry: Understanding the complexities of the live music industry, including concert promotion, venue management, and touring. This unit will also cover the legal and financial aspects of live music events.
โข Data Analysis and Music Business: Understanding the role of data in the music industry, including data analysis, market research, and audience development. This unit will also cover the use of data in decision-making and strategic planning.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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