Executive Development Programme in Music Business Foundations

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The Executive Development Programme in Music Business Foundations is a certificate course designed to provide learners with a comprehensive understanding of the music industry’s business aspects. This program is essential for individuals seeking to advance their careers in music management, production, distribution, and marketing.

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In todayโ€™s rapidly evolving music industry, there is an increasing demand for professionals with a solid understanding of the business foundations that drive the industryโ€™s success. This course is designed to equip learners with the essential skills and knowledge required to meet this demand. Through this program, learners will explore the music industryโ€™s legal, financial, and marketing aspects, gaining a deep understanding of the critical issues and trends shaping the industry. By the end of the course, learners will have developed a strong foundation in music business fundamentals, enabling them to make informed decisions, drive innovation, and advance their careers in the music industry.

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โ€ข Music Business Foundations: An overview of the music industry, including its structure, key players, and major revenue streams. This unit will also cover the basics of music copyright and licensing.
โ€ข Artist Management: Understanding the role of an artist manager, including career development, marketing, and financial management. This unit will also cover contract negotiations and the legal aspects of artist management.
โ€ข Music Marketing and Promotion: Developing a marketing strategy for a music artist, including social media, advertising, and public relations. This unit will also cover the basics of music promotion, including radio promotion and touring.
โ€ข Music Distribution and Monetization: Understanding the various distribution channels for music, including physical and digital distribution. This unit will also cover the monetization of music, including streaming, sync licensing, and merchandising.
โ€ข Music Publishing and Royalties: Understanding the role of a music publisher and the various types of royalties generated by the exploitation of music. This unit will also cover the administration of music publishing and the collection of royalties.
โ€ข Live Music Industry: Understanding the complexities of the live music industry, including concert promotion, venue management, and touring. This unit will also cover the legal and financial aspects of live music events.
โ€ข Data Analysis and Music Business: Understanding the role of data in the music industry, including data analysis, market research, and audience development. This unit will also cover the use of data in decision-making and strategic planning.

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์ƒ˜ํ”Œ ์ธ์ฆ์„œ ๋ฐฐ๊ฒฝ
EXECUTIVE DEVELOPMENT PROGRAMME IN MUSIC BUSINESS FOUNDATIONS
์—๊ฒŒ ์ˆ˜์—ฌ๋จ
ํ•™์Šต์ž ์ด๋ฆ„
์—์„œ ํ”„๋กœ๊ทธ๋žจ์„ ์™„๋ฃŒํ•œ ์‚ฌ๋žŒ
London School of International Business (LSIB)
์ˆ˜์—ฌ์ผ
05 May 2025
๋ธ”๋ก์ฒด์ธ ID: s-1-a-2-m-3-p-4-l-5-e
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