Executive Development Programme in Music Business Foundations
-- ViewingNowThe Executive Development Programme in Music Business Foundations is a certificate course designed to provide learners with a comprehensive understanding of the music industry’s business aspects. This program is essential for individuals seeking to advance their careers in music management, production, distribution, and marketing.
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• Music Business Foundations: An overview of the music industry, including its structure, key players, and major revenue streams. This unit will also cover the basics of music copyright and licensing.
• Artist Management: Understanding the role of an artist manager, including career development, marketing, and financial management. This unit will also cover contract negotiations and the legal aspects of artist management.
• Music Marketing and Promotion: Developing a marketing strategy for a music artist, including social media, advertising, and public relations. This unit will also cover the basics of music promotion, including radio promotion and touring.
• Music Distribution and Monetization: Understanding the various distribution channels for music, including physical and digital distribution. This unit will also cover the monetization of music, including streaming, sync licensing, and merchandising.
• Music Publishing and Royalties: Understanding the role of a music publisher and the various types of royalties generated by the exploitation of music. This unit will also cover the administration of music publishing and the collection of royalties.
• Live Music Industry: Understanding the complexities of the live music industry, including concert promotion, venue management, and touring. This unit will also cover the legal and financial aspects of live music events.
• Data Analysis and Music Business: Understanding the role of data in the music industry, including data analysis, market research, and audience development. This unit will also cover the use of data in decision-making and strategic planning.
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- BasicUnderstandingSubject
- ProficiencyEnglish
- ComputerInternetAccess
- BasicComputerSkills
- DedicationCompleteCourse
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- ComplementaryFormalQualifications
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- ThreeFourHoursPerWeek
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- TwoThreeHoursPerWeek
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