Executive Development Programme in Music Business Foundations
-- ViewingNowThe Executive Development Programme in Music Business Foundations is a certificate course designed to provide learners with a comprehensive understanding of the music industry’s business aspects. This program is essential for individuals seeking to advance their careers in music management, production, distribution, and marketing.
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课程详情
• Music Business Foundations: An overview of the music industry, including its structure, key players, and major revenue streams. This unit will also cover the basics of music copyright and licensing.
• Artist Management: Understanding the role of an artist manager, including career development, marketing, and financial management. This unit will also cover contract negotiations and the legal aspects of artist management.
• Music Marketing and Promotion: Developing a marketing strategy for a music artist, including social media, advertising, and public relations. This unit will also cover the basics of music promotion, including radio promotion and touring.
• Music Distribution and Monetization: Understanding the various distribution channels for music, including physical and digital distribution. This unit will also cover the monetization of music, including streaming, sync licensing, and merchandising.
• Music Publishing and Royalties: Understanding the role of a music publisher and the various types of royalties generated by the exploitation of music. This unit will also cover the administration of music publishing and the collection of royalties.
• Live Music Industry: Understanding the complexities of the live music industry, including concert promotion, venue management, and touring. This unit will also cover the legal and financial aspects of live music events.
• Data Analysis and Music Business: Understanding the role of data in the music industry, including data analysis, market research, and audience development. This unit will also cover the use of data in decision-making and strategic planning.
职业道路
入学要求
- 对主题的基本理解
- 英语语言能力
- 计算机和互联网访问
- 基本计算机技能
- 完成课程的奉献精神
无需事先的正式资格。课程设计注重可访问性。
课程状态
本课程为职业发展提供实用的知识和技能。它是：
- 未经认可机构认证
- 未经授权机构监管
- 对正式资格的补充
成功完成课程后，您将获得结业证书。
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