Executive Development Programme in SMS & Customer Journey
-- viewing nowThe Executive Development Programme in SMS & Customer Journey is a certificate course designed to empower professionals with the skills necessary to excel in customer experience management. This program emphasizes the importance of effective SMS communication in today's mobile-centric world and teaches learners how to create compelling customer journeys that drive engagement and loyalty.
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Course Details
• Customer Journey Mapping: Understanding the customer journey, touchpoints, and pain points
• SMS Marketing Basics: Introduction to SMS (Short Message Service) marketing, benefits, and best practices
• Data-Driven SMS Marketing: Leveraging data for personalized and targeted SMS campaigns
• SMS Marketing Automation: Implementing automated SMS workflows and drip campaigns
• Customer Segmentation: Strategies for segmenting customers and tailoring SMS communications
• Integrating SMS with Multi-Channel Marketing: Combining SMS with other marketing channels for a seamless customer journey
• Measuring SMS Marketing Success: Tracking and analyzing key performance indicators (KPIs) for SMS campaigns
• Compliance and Ethics: Ensuring adherence to SMS marketing regulations and ethical guidelines
• Customer Experience (CX) Design: Crafting exceptional customer experiences throughout the journey
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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