Executive Development Programme in SMS & Customer Journey

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The Executive Development Programme in SMS & Customer Journey is a certificate course designed to empower professionals with the skills necessary to excel in customer experience management. This program emphasizes the importance of effective SMS communication in today's mobile-centric world and teaches learners how to create compelling customer journeys that drive engagement and loyalty.

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About this course

In an era where customer experience is a key differentiator, this course is in high demand across various industries. Learners will gain essential skills in SMS marketing, customer journey mapping, and data analysis, equipping them to lead customer-focused initiatives and drive business growth. By the end of this program, learners will be able to design and implement effective SMS campaigns, map customer journeys to optimize touchpoints, and analyze data to gain insights into customer behavior. These skills are crucial for career advancement in marketing, customer service, and product management roles, making this course a valuable investment for any professional looking to stay ahead in the ever-evolving business landscape.

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Course Details

Customer Journey Mapping: Understanding the customer journey, touchpoints, and pain points
SMS Marketing Basics: Introduction to SMS (Short Message Service) marketing, benefits, and best practices
Data-Driven SMS Marketing: Leveraging data for personalized and targeted SMS campaigns
SMS Marketing Automation: Implementing automated SMS workflows and drip campaigns
Customer Segmentation: Strategies for segmenting customers and tailoring SMS communications
Integrating SMS with Multi-Channel Marketing: Combining SMS with other marketing channels for a seamless customer journey
Measuring SMS Marketing Success: Tracking and analyzing key performance indicators (KPIs) for SMS campaigns
Compliance and Ethics: Ensuring adherence to SMS marketing regulations and ethical guidelines
Customer Experience (CX) Design: Crafting exceptional customer experiences throughout the journey

Career Path

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Sample Certificate Background
EXECUTIVE DEVELOPMENT PROGRAMME IN SMS & CUSTOMER JOURNEY
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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