Executive Development Programme in SMS & Customer Journey
-- ViewingNowThe Executive Development Programme in SMS & Customer Journey is a certificate course designed to empower professionals with the skills necessary to excel in customer experience management. This program emphasizes the importance of effective SMS communication in today's mobile-centric world and teaches learners how to create compelling customer journeys that drive engagement and loyalty.
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โข Customer Journey Mapping: Understanding the customer journey, touchpoints, and pain points
โข SMS Marketing Basics: Introduction to SMS (Short Message Service) marketing, benefits, and best practices
โข Data-Driven SMS Marketing: Leveraging data for personalized and targeted SMS campaigns
โข SMS Marketing Automation: Implementing automated SMS workflows and drip campaigns
โข Customer Segmentation: Strategies for segmenting customers and tailoring SMS communications
โข Integrating SMS with Multi-Channel Marketing: Combining SMS with other marketing channels for a seamless customer journey
โข Measuring SMS Marketing Success: Tracking and analyzing key performance indicators (KPIs) for SMS campaigns
โข Compliance and Ethics: Ensuring adherence to SMS marketing regulations and ethical guidelines
โข Customer Experience (CX) Design: Crafting exceptional customer experiences throughout the journey
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