Executive Development Programme in SMS & Customer Journey

Name: Executive Development Programme in SMS & Customer Journey
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The Executive Development Programme in SMS & Customer Journey is a certificate course designed to empower professionals with the skills necessary to excel in customer experience management. This program emphasizes the importance of effective SMS communication in today's mobile-centric world and teaches learners how to create compelling customer journeys that drive engagement and loyalty.

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AboutThisCourse

In an era where customer experience is a key differentiator, this course is in high demand across various industries. Learners will gain essential skills in SMS marketing, customer journey mapping, and data analysis, equipping them to lead customer-focused initiatives and drive business growth. By the end of this program, learners will be able to design and implement effective SMS campaigns, map customer journeys to optimize touchpoints, and analyze data to gain insights into customer behavior. These skills are crucial for career advancement in marketing, customer service, and product management roles, making this course a valuable investment for any professional looking to stay ahead in the ever-evolving business landscape.

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CourseDetails

• Customer Journey Mapping: Understanding the customer journey, touchpoints, and pain points
• SMS Marketing Basics: Introduction to SMS (Short Message Service) marketing, benefits, and best practices
• Data-Driven SMS Marketing: Leveraging data for personalized and targeted SMS campaigns
• SMS Marketing Automation: Implementing automated SMS workflows and drip campaigns
• Customer Segmentation: Strategies for segmenting customers and tailoring SMS communications
• Integrating SMS with Multi-Channel Marketing: Combining SMS with other marketing channels for a seamless customer journey
• Measuring SMS Marketing Success: Tracking and analyzing key performance indicators (KPIs) for SMS campaigns
• Compliance and Ethics: Ensuring adherence to SMS marketing regulations and ethical guidelines
• Customer Experience (CX) Design: Crafting exceptional customer experiences throughout the journey

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN SMS & CUSTOMER JOURNEY

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London School of International Business (LSIB)

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05 May 2025

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