Masterclass Certificate in CRM & Customer Journey Mapping

Name: Masterclass Certificate in CRM & Customer Journey Mapping
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The Masterclass Certificate in CRM (& Customer Journey Mapping) course is a comprehensive program designed to provide learners with essential skills for career advancement in customer relationship management. This course focuses on the importance of understanding customer behavior, mapping customer journeys, and utilizing CRM strategies to improve customer experiences and drive business growth.

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AboutThisCourse

In today's customer-centric world, the demand for professionals with expertise in CRM and customer journey mapping has never been higher. By completing this course, learners will gain a competitive edge in the job market and be able to demonstrate their ability to analyze customer data, design customer journeys, and implement CRM strategies to optimize customer experiences. The course covers a range of topics, including CRM software, customer segmentation, customer journey mapping, voice of the customer (VoC) programs, and data analysis. Learners will have the opportunity to work on real-world projects, gaining hands-on experience in CRM and customer journey mapping techniques. Overall, this course is an excellent opportunity for professionals looking to advance their careers in customer relationship management. By gaining a deep understanding of CRM and customer journey mapping, learners will be well-positioned to make data-driven decisions and drive business success in the modern marketplace.

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CourseDetails

• Unit 1: Introduction to CRM & Customer Journey Mapping
• Unit 2: CRM Systems: An Overview
• Unit 3: Customer Journey Mapping: Principles & Best Practices
• Unit 4: Data Analysis for Customer Journey Mapping
• Unit 5: CRM Strategy Development
• Unit 6: Customer Segmentation & Personalization
• Unit 7: Multi-Channel Engagement & Integration
• Unit 8: Metrics & Analytics in CRM & Customer Journey Mapping
• Unit 9: CRM Implementation & Change Management
• Unit 10: Future Trends in CRM & Customer Journey Mapping

CareerPath

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The CRM & Customer Journey Mapping sector is booming with various roles and opportunities. This 3D Pie Chart showcases the most in-demand job titles and their respective market shares based on the latest industry data. 1. CRM Manager: With a 35% share, CRM Managers play a crucial role in managing customer relationships, analyzing data, and implementing strategies to improve customer experience and boost business growth. 2. Customer Journey Specialist: Holding a 25% share, Customer Journey Specialists focus on mapping, analyzing, and optimizing the customer journey to ensure seamless experiences and higher customer satisfaction. 3. Data Analyst: Data Analysts, occupying a 20% share, collect and interpret complex data sets to help businesses make informed decisions and enhance their CRM & Customer Journey Mapping strategies. 4. CRM Developer: CRM Developers, with a 15% share, develop and customize CRM systems to meet the specific needs of businesses, integrating them with other software and tools. 5. Marketing Automation Specialist: Making up the remaining 5%, Marketing Automation Specialists manage automated marketing campaigns and workflows to streamline communication and improve customer engagement. With the UK job market evolving rapidly, it's essential to stay updated on sector trends and the demand for various roles in CRM & Customer Journey Mapping. This 3D Pie Chart provides valuable insights to help you navigate your career path and make informed decisions.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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MASTERCLASS CERTIFICATE IN CRM & CUSTOMER JOURNEY MAPPING

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London School of International Business (LSIB)

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05 May 2025

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