Global Certificate in Ad Sales in the Digital Age
-- viewing nowThe Global Certificate in Ad Sales in the Digital Age is a comprehensive course that equips learners with the essential skills needed to thrive in the rapidly evolving digital advertising landscape. This course is crucial in a time when businesses are increasingly shifting their advertising efforts to digital platforms.
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Course Details
• Digital Advertising Landscape: Understanding the current digital advertising landscape, including the latest trends, platforms, and technologies.
• Programmatic Advertising: Learning the ins and outs of programmatic advertising, including real-time bidding, private marketplaces, and demand-side platforms.
• Data-Driven Ad Sales: Analyzing data and using it to inform ad sales strategies, including targeting, measurement, and optimization.
• Advertising Formats and Specifications: Understanding the different advertising formats and specifications for desktop, mobile, and connected TV.
• Sales Strategy and Tactics: Developing a sales strategy and tactics to effectively sell digital advertising, including prospecting, pitching, and closing.
• Ad Operations and Trafficking: Learning the technical aspects of ad operations, including ad tags, trafficking, and troubleshooting.
• Cross-Channel Advertising: Understanding how to create and execute cross-channel advertising campaigns, including display, video, and native advertising.
• Digital Advertising Metrics and Analytics: Measuring and analyzing the effectiveness of digital advertising campaigns, including metrics such as click-through rates, conversions, and return on investment.
• Ethics and Compliance in Ad Sales: Understanding the ethical considerations and compliance requirements for digital advertising, including ad fraud, brand safety, and privacy regulations.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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