Global Certificate in Ad Sales in the Digital Age

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The Global Certificate in Ad Sales in the Digital Age is a comprehensive course that equips learners with the essential skills needed to thrive in the rapidly evolving digital advertising landscape. This course is crucial in a time when businesses are increasingly shifting their advertising efforts to digital platforms.

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About this course

The course covers key topics such as programmatic advertising, ad operations, data analytics, and cross-channel sales strategies. By completing this course, learners will gain a deep understanding of the digital ad sales ecosystem, enabling them to provide valuable insights and solutions to clients and employers. With a strong focus on practical skills and real-world application, this course is designed to help learners advance their careers in ad sales, marketing, and related fields. The course is led by industry experts and provides opportunities for networking and collaboration with peers from around the world. In summary, the Global Certificate in Ad Sales in the Digital Age is a must-take course for anyone looking to stay ahead of the curve in the rapidly changing world of digital advertising.

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Course Details

Digital Advertising Landscape: Understanding the current digital advertising landscape, including the latest trends, platforms, and technologies.
Programmatic Advertising: Learning the ins and outs of programmatic advertising, including real-time bidding, private marketplaces, and demand-side platforms.
Data-Driven Ad Sales: Analyzing data and using it to inform ad sales strategies, including targeting, measurement, and optimization.
Advertising Formats and Specifications: Understanding the different advertising formats and specifications for desktop, mobile, and connected TV.
Sales Strategy and Tactics: Developing a sales strategy and tactics to effectively sell digital advertising, including prospecting, pitching, and closing.
Ad Operations and Trafficking: Learning the technical aspects of ad operations, including ad tags, trafficking, and troubleshooting.
Cross-Channel Advertising: Understanding how to create and execute cross-channel advertising campaigns, including display, video, and native advertising.
Digital Advertising Metrics and Analytics: Measuring and analyzing the effectiveness of digital advertising campaigns, including metrics such as click-through rates, conversions, and return on investment.
Ethics and Compliance in Ad Sales: Understanding the ethical considerations and compliance requirements for digital advertising, including ad fraud, brand safety, and privacy regulations.


Career Path

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Sample Certificate Background
GLOBAL CERTIFICATE IN AD SALES IN THE DIGITAL AGE
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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