Global Certificate in Ad Sales in the Digital Age
-- ViewingNowThe Global Certificate in Ad Sales in the Digital Age is a comprehensive course that equips learners with the essential skills needed to thrive in the rapidly evolving digital advertising landscape. This course is crucial in a time when businesses are increasingly shifting their advertising efforts to digital platforms.
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⢠Digital Advertising Landscape: Understanding the current digital advertising landscape, including the latest trends, platforms, and technologies.
⢠Programmatic Advertising: Learning the ins and outs of programmatic advertising, including real-time bidding, private marketplaces, and demand-side platforms.
⢠Data-Driven Ad Sales: Analyzing data and using it to inform ad sales strategies, including targeting, measurement, and optimization.
⢠Advertising Formats and Specifications: Understanding the different advertising formats and specifications for desktop, mobile, and connected TV.
⢠Sales Strategy and Tactics: Developing a sales strategy and tactics to effectively sell digital advertising, including prospecting, pitching, and closing.
⢠Ad Operations and Trafficking: Learning the technical aspects of ad operations, including ad tags, trafficking, and troubleshooting.
⢠Cross-Channel Advertising: Understanding how to create and execute cross-channel advertising campaigns, including display, video, and native advertising.
⢠Digital Advertising Metrics and Analytics: Measuring and analyzing the effectiveness of digital advertising campaigns, including metrics such as click-through rates, conversions, and return on investment.
⢠Ethics and Compliance in Ad Sales: Understanding the ethical considerations and compliance requirements for digital advertising, including ad fraud, brand safety, and privacy regulations.
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