Global Certificate in Ad Sales in the Digital Age

Name: Global Certificate in Ad Sales in the Digital Age
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The Global Certificate in Ad Sales in the Digital Age is a comprehensive course that equips learners with the essential skills needed to thrive in the rapidly evolving digital advertising landscape. This course is crucial in a time when businesses are increasingly shifting their advertising efforts to digital platforms.

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AboutThisCourse

The course covers key topics such as programmatic advertising, ad operations, data analytics, and cross-channel sales strategies. By completing this course, learners will gain a deep understanding of the digital ad sales ecosystem, enabling them to provide valuable insights and solutions to clients and employers. With a strong focus on practical skills and real-world application, this course is designed to help learners advance their careers in ad sales, marketing, and related fields. The course is led by industry experts and provides opportunities for networking and collaboration with peers from around the world. In summary, the Global Certificate in Ad Sales in the Digital Age is a must-take course for anyone looking to stay ahead of the curve in the rapidly changing world of digital advertising.

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CourseDetails

• Digital Advertising Landscape: Understanding the current digital advertising landscape, including the latest trends, platforms, and technologies.
• Programmatic Advertising: Learning the ins and outs of programmatic advertising, including real-time bidding, private marketplaces, and demand-side platforms.
• Data-Driven Ad Sales: Analyzing data and using it to inform ad sales strategies, including targeting, measurement, and optimization.
• Advertising Formats and Specifications: Understanding the different advertising formats and specifications for desktop, mobile, and connected TV.
• Sales Strategy and Tactics: Developing a sales strategy and tactics to effectively sell digital advertising, including prospecting, pitching, and closing.
• Ad Operations and Trafficking: Learning the technical aspects of ad operations, including ad tags, trafficking, and troubleshooting.
• Cross-Channel Advertising: Understanding how to create and execute cross-channel advertising campaigns, including display, video, and native advertising.
• Digital Advertising Metrics and Analytics: Measuring and analyzing the effectiveness of digital advertising campaigns, including metrics such as click-through rates, conversions, and return on investment.
• Ethics and Compliance in Ad Sales: Understanding the ethical considerations and compliance requirements for digital advertising, including ad fraud, brand safety, and privacy regulations.

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

CompleteInOneMonth

AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

CompleteInTwoMonths

FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN AD SALES IN THE DIGITAL AGE

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London School of International Business (LSIB)

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05 May 2025

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