Global Certificate in Ad Sales in the Digital Age
-- ViewingNowThe Global Certificate in Ad Sales in the Digital Age is a comprehensive course that equips learners with the essential skills needed to thrive in the rapidly evolving digital advertising landscape. This course is crucial in a time when businesses are increasingly shifting their advertising efforts to digital platforms.
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ร propos de ce cours
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2 mois pour terminer
ร 2-3 heures par semaine
Commencez ร tout moment
Aucune pรฉriode d'attente
Dรฉtails du cours
โข Digital Advertising Landscape: Understanding the current digital advertising landscape, including the latest trends, platforms, and technologies.
โข Programmatic Advertising: Learning the ins and outs of programmatic advertising, including real-time bidding, private marketplaces, and demand-side platforms.
โข Data-Driven Ad Sales: Analyzing data and using it to inform ad sales strategies, including targeting, measurement, and optimization.
โข Advertising Formats and Specifications: Understanding the different advertising formats and specifications for desktop, mobile, and connected TV.
โข Sales Strategy and Tactics: Developing a sales strategy and tactics to effectively sell digital advertising, including prospecting, pitching, and closing.
โข Ad Operations and Trafficking: Learning the technical aspects of ad operations, including ad tags, trafficking, and troubleshooting.
โข Cross-Channel Advertising: Understanding how to create and execute cross-channel advertising campaigns, including display, video, and native advertising.
โข Digital Advertising Metrics and Analytics: Measuring and analyzing the effectiveness of digital advertising campaigns, including metrics such as click-through rates, conversions, and return on investment.
โข Ethics and Compliance in Ad Sales: Understanding the ethical considerations and compliance requirements for digital advertising, including ad fraud, brand safety, and privacy regulations.
Parcours professionnel
Exigences d'admission
- Comprรฉhension de base de la matiรจre
- Maรฎtrise de la langue anglaise
- Accรจs ร l'ordinateur et ร Internet
- Compรฉtences informatiques de base
- Dรฉvouement pour terminer le cours
Aucune qualification formelle prรฉalable requise. Cours conรงu pour l'accessibilitรฉ.
Statut du cours
Ce cours fournit des connaissances et des compรฉtences pratiques pour le dรฉveloppement professionnel. Il est :
- Non accrรฉditรฉ par un organisme reconnu
- Non rรฉglementรฉ par une institution autorisรฉe
- Complรฉmentaire aux qualifications formelles
Vous recevrez un certificat de rรฉussite en terminant avec succรจs le cours.
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Frais de cours
- 3-4 heures par semaine
- Livraison anticipรฉe du certificat
- Inscription ouverte - commencez quand vous voulez
- 2-3 heures par semaine
- Livraison rรฉguliรจre du certificat
- Inscription ouverte - commencez quand vous voulez
- Accรจs complet au cours
- Certificat numรฉrique
- Supports de cours
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