Global Certificate in Ad Sales in the Digital Age
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Detalles del Curso
• Digital Advertising Landscape: Understanding the current digital advertising landscape, including the latest trends, platforms, and technologies.
• Programmatic Advertising: Learning the ins and outs of programmatic advertising, including real-time bidding, private marketplaces, and demand-side platforms.
• Data-Driven Ad Sales: Analyzing data and using it to inform ad sales strategies, including targeting, measurement, and optimization.
• Advertising Formats and Specifications: Understanding the different advertising formats and specifications for desktop, mobile, and connected TV.
• Sales Strategy and Tactics: Developing a sales strategy and tactics to effectively sell digital advertising, including prospecting, pitching, and closing.
• Ad Operations and Trafficking: Learning the technical aspects of ad operations, including ad tags, trafficking, and troubleshooting.
• Cross-Channel Advertising: Understanding how to create and execute cross-channel advertising campaigns, including display, video, and native advertising.
• Digital Advertising Metrics and Analytics: Measuring and analyzing the effectiveness of digital advertising campaigns, including metrics such as click-through rates, conversions, and return on investment.
• Ethics and Compliance in Ad Sales: Understanding the ethical considerations and compliance requirements for digital advertising, including ad fraud, brand safety, and privacy regulations.
Trayectoria Profesional
Requisitos de Entrada
- Comprensión básica de la materia
- Competencia en idioma inglés
- Acceso a computadora e internet
- Habilidades básicas de computadora
- Dedicación para completar el curso
No se requieren calificaciones formales previas. El curso está diseñado para la accesibilidad.
Estado del Curso
Este curso proporciona conocimientos y habilidades prácticas para el desarrollo profesional. Es:
- No acreditado por un organismo reconocido
- No regulado por una institución autorizada
- Complementario a las calificaciones formales
Recibirás un certificado de finalización al completar exitosamente el curso.
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Preguntas Frecuentes
Tarifa del curso
- 3-4 horas por semana
- Entrega temprana del certificado
- Inscripción abierta - comienza cuando quieras
- 2-3 horas por semana
- Entrega regular del certificado
- Inscripción abierta - comienza cuando quieras
- Acceso completo al curso
- Certificado digital
- Materiales del curso
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